ServiceVista is a roofing digital marketing agency who have helped over 300 companies close thousands of installs and service calls, including an HVAC company that they grew from a single guy and a truck to over ten plus employees doing over $1 million in sales in only six months with their marketing strategy .Powerful, All-in-One Marketing & Sales Solution for Residential & Commercial Contractors. Call us today at (540) 264-3358!
Have you ever felt like your roofing business is plateaued? Are you looking for ways to get more leads and turn them into customers?
Does mastering local Roofing marketing seem like an ever-moving target these days? Do you know which roofing marketing strategies to invest in to achieve the highest ROI?
Our contractor roofing marketing services are a mix of everything you need to attract new leads and convert them into clients. ServiceVista offers the best roofing marketing services, from contractor website services to SEO services, social media marketing, landing page optimization, and content writing. We specialize in general contracting needs (including HVAC services, roofing, remodeling, tree trimming, solar companies).
Want to grow your Roofing business? Click here to get a demo.
A creative roofing marketing plan can result in more job leads, more calls, and more booked appointments—all of which lead to more revenue for your roofing company. These 6 roofing marketing strategies will help.
I. Make your website more attractive
These days, customers want to find information online quickly and easily. A recent Pew Research study indicates that 85% of United States residents now have smartphones, indicating that mobile optimization should remain a top marketing strategy.
An easy-to-navigate menu should be prominently displayed on your contractor company’s website along with the company name, phone number, and contact details. You may want to include videos of stellar projects or customer testimonials along with quality photos of your work. Provide social media links and easy access to your reviews, so potential customers can see what makes your general contractor company stand out from the rest.
To meet your company’s marketing objectives, make sure customers can find your mobile-friendly website quickly and easily from any smartphone or tablet. It’s how today’s connected customers find your Roofing services, read your customer reviews, and engage with your business, hence you really need to be creative with marketing a roofing company.
Creating brand awareness and building trust is possible with an improved website and online presence for your contractor company.
Want to grow your Roofing business? Click here to get a demo.
II. Spend money on online advertising
Contractor companies must be visible to potential new clients in today’s digital age. Ensure that you have updated the Google My Business listing of your business with the contact information, hours, reviews, and a link to your website. Well researched roofing marketing campaign can result in good leads & calls.
If you want to significantly increase your company’s reach, use Google Local Ads to put your business at the top of search results for customers in your service area, above pay-per-click (PPC) ads and organic results. Moreover, the option of calling directly from search results is convenient for your customers, as 60% of smartphone users use “click-to-call” to contact a business.
III. Utilize local SEO techniques
SEO tactics seem to have a prominent place in online marketing strategies because they work. The fact that 97% of online users look for local businesses on search engines suggests that contractor companies who prioritize local SEO will achieve higher search rankings and increase traffic to their websites.
You should research what your customers search for online and target the best keywords for your search strategy. In case you have more than one physical location, create a landing page for each one. You can increase interest in your company and its products through content marketing, whether through new blog content or contractor project videos. Roofing marketing experts at servicevista can really help in marketing services, from contractor website services to SEO services, social media marketing, landing page optimization, and content writing.
Want to grow your Roofing business? Click here to get a demo.
IV. Take care of your online reputation
Potential customers usually read online reviews before choosing a builder or contractor. According to a consumer review survey, 87% of all consumers in 2020 read online reviews for local businesses.
It is important to include a strategy for managing your online reputation in your contractor marketing plan, including which review platform to use, how to ask for and respond to low-quality reviews.
V. Take advantage of direct mail.
Direct mail could be a good way to get noticed since marketers sent 18% less mail in 2020. For every marketing campaign, it is imperative to first understand your audience. You just have to find the right combination of Roofing marketing that works for you.
Creative roofing marketing postcards can also capture customers’ attention with catchy roofing content marketing like advertising slogans, unusual business names, and interesting logo ideas. Including an incentive or coupon to inspire action never hurts either.
Want to grow your Roofing business? Click here to get a demo.
VI. Utilize software that combines several functions
Your business can streamline business operations and improve growth with Service Vista tools. Manage contractor job costs, manage project cash flow, and manage contractor roofing marketing. Save time and money by capturing the data you need to increase revenue and grow.
With so many options for how to market your contractor company, it can be difficult to figure out where you should spend the most time and money. We hope our six strategies have helped give you some ideas about what has worked well in other small business owners’ marketing plans. If you are interested in learning more or getting started with one of these strategies, feel free to reach out! Our Service Vista team will walk through what tools best suit your needs and help get you set up on a budget that works for both your business goals and financial situation. Which strategy sounds like something that could work for your business? Book a demo today.
VII. Ask your customers for Google reviews
- Develop a more effective technique for obtaining positive feedback.
- Make the request more unique by personalising your message.
- Make it simple for clients to leave a 5-star Google review.
Online reviews are especially important for Roofing businesses. Many people choose their Roofing contractor based on a referral from a trusted friend. For everyone else, their search begins online with Google.
The Local 3-Pack is the most prominent place your review stars will show up. When conducting a search for a local service business, the map takes up a lot of real estate on the search results page.
Online referrals on sites like Google+ Local can improve your local search engine optimization (LSEO)—increasing your website’s visibility in search engine results for geographically-specific online searches. These positive reviews can also boost your lead and sale conversion rate.
Focus your roofing marketing on getting more 5 star reviews. Getting more Google+ Local reviews can help you increase your search result real estate – maximizing the odds of an online user clicking on a link to your website. You can dominate by optimizing your organic listings, PPC campaigns, Google+ Local pages – which will encompass both reviews and map listing.
Want to grow your Roofing business? Click here to get a demo.
VIII.Verify and promote your Google My Business page
It’s easy to verify your Google My Business page, formerly known as Google Local, and it doesn’t cost anything! To attract new customers, take your time to create a high-quality business profile.
If your company has many locations, you can create a Google My Business profile for each location as long as the addresses and phone numbers are distinct.
When a customer in your neighbourhood searches online for Roofing services, your company can generate more leads by showing up on Profile 1 of organic Google results with a well-optimized website, positive customer reviews, and a verified Google My Business page. For increased visibility, businesses can also purchase Pay-Per-Click digital ads and set up call tracking.
IX. INCREASE REFERRALS
Despite all of the digital marketing tactics accessible, word-of-mouth remains one of the most effective types of advertising. However, if you want to raise your roofing marketing game, you may give rewards to customers who refer others to your business. A discount on another service may persuade your clients to refer others to you, but you may also hold a contest where the client who refers the most new customers wins a cash award or another incentive of your choice.
X. CREATE HELPFUL YOUTUBE VIDEOS
Some people prefer pictures to reading text, therefore if you don’t have a YouTube channel, you can be missing out on some potential consumers. Youtube channel is one of the crucial roofing marketing strategy. You can cover some of the crucial questions you’ll also address in your blog post, show your team hard at work, and include testimonials from delighted customers in your videos, all of which help to spread the word about your firm and demonstrate your expertise.
ServiceVista is a roofing marketing company who have helped over 300 contractor companies close thousands of installs and service calls, including an HVAC company that they grew from a single guy and a truck to over ten plus employees doing over $1 million in sales in only six months with their HVAC marketing strategy .Powerful, All-in-One Marketing & Sales Solution for Residential & Commercial Contractors. Call us today at (540) 264-3358! Want to grow your Roofing business? Click here to get a demo.