Solar is leading the way in the renewable energy sector’s tremendous growth.
Families and companies around the country are eager to acquire their own piece of the solar pie, with benefits ranging from lower electric costs to a lighter carbon footprint.
Solar companies, too, want a piece of the pie. In 2022, there are likely to be more solar companies than ever vying for a significant market’s attention and business.
So, how do you promote solar panels, stand out from the crowd and find people that want solar?
Strategies on how do you promote solar panels
Organic Social Media
Organic social media is defined as utilizing the free services and tools offered by each social media platform to its members, including providing your audience with status updates, links, and photographs with captions. Organic social media aims to cultivate a community of loyal followers and consumers by producing relevant content and engaging with individuals who engage with your company.
Check out solar groups on these platforms to get an idea of what’s out there, who’s searching for what, and what’s currently being offered. Popular solar groups include:
- The Renewable Energy Group (Facebook)
- American Solar Energy (Twitter)
- Solar Energy Industries Association (SEIA) (Linkedin)
- r/solar (Reddit)
- Topic: Solar Energy (Quora)
Social Media Marketing
Social media advertising is a must if you want to reach a new, focused audience quickly.
Organic reach is becoming increasingly difficult to accomplish, whether you like it. The days of going viral without a little help may be long gone.
Moving from an organic social approach to putting real money on the table might be intimidating. As a result, it’s critical to be aware of your possibilities.
Use Google Local Advertisements to position your business at the top of search results for customers in your service region, above pay-per-click (PPC) ads and organic results, if you want to expand your company’s reach drastically. Furthermore, 60% of smartphone users utilize “click-to-call” to contact a business, so having the option to call right from search results is helpful for your consumers.
SEO & Content Marketing
Search engine optimization (SEO) is the practice of optimizing your content to increase the chances that it’ll appear higher in the search engine’s results.
Content marketing’s goal is to provide value to your clients/customers and your potential clients/customers. Suppose content marketing is about giving your audience value and SEO is about assisting search engine algorithms in determining the value of your content. In that case, the two go together.
Because marketers will send 18 percent less mail in 2022, direct mail may be an excellent method to stand out. Every marketing effort must begin with a thorough understanding of your target population. All you have to do now is find the appropriate mix of solar marketing that works for you.
Get professional solar marketing help
We’ll make sure you get the customers you need to grow your solar business. Servicevista is the best solar marketing agency that has helped over 200 companies find their customers. Contact us today to start promoting your solar business online with solar marketing!