Couldn’t it be nice to click an easy button and watch your revenue grow magically? It’s not magic buttons, but text messaging in today’s world is the closest thing. Despite its simplicity and power, text messaging is remarkably effective.
Imagine what you do every day. Customers ignore – or avoid – your phone calls. To connect with customers, you pour money into marketing and wait for people to reply to your emails. It’s hard to keep up with everything going on, but improving in these areas will save you time and improve your bottom line.
1. Get more reviews online by writing texts.
Your online reviews play a vital role in sales and marketing since they directly affect your Google ranking. Companies with the most online reviews often come out on top and are considered twice as likely to earn new customers as their second-and third-place competitors. These results add up fast.
About 90% of people use online reviews to decide who to hire, so online reviews are also crucial to sales and marketing. You’re going to win more customers if you have more reviews. If you want more online reviews, just ask via text.
In other words, “Jonathan, it was my pleasure to help you today with your plumbing issue.” Do you mind sharing that experience with us on Google? It would be greatly appreciated. This is the link: google.com/bizreviews. Thanks!”
Compared with companies that solicit reviews via email, those that do this tend to earn 600% more reviews online.
2. Use text to generate more leads.
Did you know nine out of 10 people prefer texting for help over filling out a form or calling? Take advantage of that by letting people text you from your website.
If you want to do that, you can either use Click-to-text, which enables mobile viewers to send texts directly to your business number or SMS Chat, a widget that allows desktop and mobile viewers to initiate text conversations with you straight from your website.
You’re able to reach out to customers where they are, often outside of the normal 8 a.m.-5:00 p.m. office hours.
3. Send texts to close more business.
If you aren’t able to close your leads, the number of leads you get doesn’t matter. It’s difficult, though, especially since up to 50% of the deals are won by the first person who responds. So how do you get in front of potential customers before their competitors?
A text message is five to seven times more likely to be answered than a phone call or email, and most texts are seen within five seconds of being sent. If someone fills out a form on your website or texts your office number, you can have text follow-ups sent automatically and then take action when you have time.
In general, we suggest you send an automated response and follow up personally. By sending an automatic response, you will build customer confidence. As a result, they will recognize your number when you call or text them later, so you will be more likely to connect with them.
When you text, how do you manage it?
If you want to incorporate texts into your everyday workflow, you’ll need a management tool or a software package. A few of the things you should look for include:
Providing customers with the option to text using your office phone number is a great service for them.
An interface that allows both front office personnel and technicians to text as needed
Two-way texting (conversational)
Additionally, there are some bells and whistles such as message scheduling, group messaging, picture messaging, etc.
It’s easy to get started. Use a business texting tool that meets your needs, and determine how much time you want to spend on it. Customers will become more attracted to your business as soon as they know they can text them back and forth.