ULTIMATE FACEBOOK ADS FOR CONTRACTORS
Hey contractors—think you don’t need to be advertising on Facebook? Think again.
I get it—Facebook ads for contractors are difficult to wrap your head around, especially now that the platform has matured. We work with a lot of contractors, and it’s safe to say that of the ones with an actual Facebook presence, very few are actually getting it right when they first come to us.
.After all, 97 percent of people use the internet to find a local business, according to studies. ServiceVista is one of the best digital marketing companies, with years of experience in the field. digital marketing specialists from ServiceVista have the knowledge, dedication, and experience to assist you with facebook ads for contractors.
ServiceVista has helped over 300 HVAC companies close thousands of installs and service calls, including an HVAC company that we grew from a single guy and a truck to over ten plus employees doing over $1 million in sales in only six months.Powerful, All-in-One Marketing & Sales Solution for Residential & Commercial Contractors. Call us today at (540) 264-3358 or Schedule a Demo!
Why You Should Be Using Facebook Ads
As a business advertising platform, Facebook has many advantages over other platforms such as Google AdWords, LinkedIn, Yelp, Yellow Pages, television, and even radio.
When talking about promoting your business to reach your target audience, Facebook’s nature is more promising than anyone, making it number one in the charts. In 2016, Facebook’s ad revenue reached $ 11.49 billion. This was over $10 billion more than Twitter, and almost $ 11 billion more than LinkedIn.
In 2017, this number increased to over $ 16 billion for Facebook ad revenue, and it doesn’t just stop there. Similar statistics were taken in 2018 and 2019. 2020 increased even more. But what makes Facebook advertising such a dominant platform than others such as Twitter, YouTube, LinkedIn, and others? Facebook ads for contractors should be an important part of your overall marketing strategy for your business.
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Improve Your Facebook Ads to Generate More Leads
The first thing to realise about Facebook advertising is that there are numerous varieties and formats to choose from, each of which is distinct. Each goal (website clicks, conversions, and engagement) is displayed to the people in your target audience who are most likely to take action. While Facebook advertising are inexpensive, if you choose the wrong goal, your costs will rise and your performance will suffer.
If you choose the “Traffic (Website Clicks)” aim, for example, Facebook will show your ads to people who are most likely to click on them. If you choose the “Conversions” goal, Facebook will target your ads to those who are most likely to convert.
You can alsouse facebook lead ads for contractors to generate leads for your contractor leads for your business.
The auto-play video feature is a sort of innovation, and it is making the platform skyrocket in ads. Truth be told, there is no better way to get a vital message across other than with a video. People would prefer to watch clips than to read articles of hundreds of words because the brain retains more pictures than words.
7 Strategies to Improve Your Facebook Ads for Contractors Generate More Leads
Use Ad Targeting
Targeting your facebook ads for contractors is one of the most critical things you’ll do. Fortunately, Facebook provides numerous opportunities for doing so. You can target audiences based on demographics, region, or similarity.
You should look at your greatest clients (the ones that are the most profitable) and identify what they have in common. Let’s imagine your greatest consumers are 45+ years old, married, and have a household income of more than $75,000 dollars. You can target those specific demographics in your service region using Facebook. By just presenting your adverts to those who suit that profile, you save money.
Create Custom Landing Pages
So, someone saw your Facebook ad and decided to take advantage of your offer for a $49 spring tuneup for their HVAC system. Congrats! When they click on the ad, however, they are taken to your company’s home page, where they are unable to locate the deal. What exactly do they do? They will most likely leave your website and go to one of your competitors’.
Create bespoke landing pages for your Facebook ads for Contractors to avoid this. When someone wants to take advantage of your offer or learn more about you, you want them to go to a page that makes the conversion process as simple as possible. In this case, they should go to a page with the spring tune-up offer prominently displayed, or they should go to a page with the spring tune-up offer prominently displayed.
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Monitor Budgets
It’s critical to set a goal for how much you’re willing to spend on customer acquisition before you start any campaign. This allows you to assess performance more accurately. It’s not always the cheapest ad that delivers the desired results.
Your facebook ads for contractors will become more effective as they are optimised, and you may be able to retain your spending while providing more qualified business leads.
Test and Optimize
It’s critical to test multiple variations of each social media ad. For example, you may experiment with different photos, text points, and headlines.
You can run many ad settings in rotation on Facebook to evaluate which ones perform best. If you want to produce quality leads for your contractor business, test a few different ads to determine which one performs best. This improves your contractor leads as well as your return on investment.
When contractors don’t see instant results from their ads, they get a little concerned. Although this does happen occasionally, we recommend that you wait at least a week before making any big modifications to your advertisements. Facebook optimises your ads behind the scenes as well. After all, the more leads they provide you, the more money they make.
Help Facebook Optimize Your Campaigns
When you create a new ad campaign on Facebook, you’ll be given several options for how to set it up. You can choose from a variety of options, including:
Brand awareness, local awareness, or overall reach are all examples of awareness.
Traffic, engagement, app instals, video views, and lead generation are all factors to consider.
Conversions, product catalogue purchases, or retail visits are all examples of conversions.
When you choose a target, Facebook will be able to estimate the potential reach, delivery, and cost per result.
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Watch Reach, Frequency, and Repetition
When you have a wide enough reach to capture interested prospects and enough regularity to have an impact, advertising is most effective. Usually, it takes a few exposures before someone decides to engage in the following stage.
However, if consumers see your ad too many times, “ad blindness” can develop. You could be squandering money by presenting the same ad to the same people, or you could be serving advertising to those who aren’t interested in your services. By carefully customising your viewers, evaluating campaign performance, and developing several ad variations, you can avoid both of these eventualities.
It could be the same advertisement, just with a different image. For your contractor business, you could want to change the title or incorporate other offers.
Optimize Your Audience
Another strategy to save money on ads is to narrow down your target population.
When someone answers to your offer and becomes a qualified lead for your company, for example, you don’t have to display them your adverts anymore. This can be accomplished by first creating a Facebook Custom Audience and then excluding it from your campaign.
This instructs Facebook to show your advertising to everyone who fits your audience profile except those with whom you already have a business relationship.
If you have existing clients, you could wish to exclude them from your adverts or make a different offer to them. Someone who signed up for the free inspection but subsequently failed to purchase a service plan is no longer worth inspecting. However
Facebook Ads for Contractors Stand Out
People love visuals, and Facebook made it possible for those footages to play without clicks, so when Facebook introduced their premium auto-play video ad, marketers rejoice, eventually.
In September of 2015 alone, 5 million small/medium businesses shared videos on Facebook to encourage their advertising efforts. These auto-play videos allow marketers to reach their audience on a platform they know their prospects frequently visit without having to go through another outlet like YouTube.
Facebook also stands out because of the incredible partnership it has with Instagram. Facebook decided to simplify the entire Instagram process for marketers by offering Instagram ads to be built directly through Power Editor. It’s awesome.
And since most people who are interested in Instagram ads are also accustomed to Facebook ads for contractors, the process for building these campaigns is already familiar. On top of that, people now have the same audience targeting options for their Instagram ads as they would for their Facebook ads for contractors.
Facebook also offers detailed market/audience targeting. The platform recently got granular with its audience settings. They introduced Detailed Targeting which gives businesses the option to target prospects in a whole new and super niche way.
Detailed Targeting essentially excludes certain traits or demographics from an audience. So if you want to target people who drive a car that’s over $75k but you want to make sure they own the vehicle and aren’t renting it, you can exclude people who are leasing.
This is just one of many audiences you can specify with Detailed Targeting. And since there’s nowhere else that marketers can gather so much information about their target audience than on Facebook and there’s nowhere else that reaches these people the right way as Facebook ads for contractors does.
Detailed Targeting has become an even bigger bonus for businesses. Facebook additionally, also has carousel ads, and it a very mobile-friendly.
I said earlier that you’d be crazy not to use Facebook ads for contractors. Well, you’d be even crazier to not use Facebook remarketing.
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Not familiar with remarketing?
Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.
Remarketing is the most powerful way to grow your business. Period.
I’ve seen social remarketing, on average, boost engagement rates by three times and increase conversion rates by two times. Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.
Facebook remains King Social Network. It is the social media platform of choice for the majority of marketers-and for good reason. It’s never been cheaper to build your brand and create new demand for your products and services.
If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to grow like crazy in 2022. Advertising on Facebook is one of the most valuable marketing investments you can make in your company.
With over 1 billion monthly active users, it’s essentially become a necessity for any business with an online presence to be advertising on this platform.
You don’t have to take our word for it though—just ask all the top brands that are already investing heavily into growing their businesses through Facebook ads! We can get your brand started with a consultation where we will help determine the best type of ad for your business or organization. Book Demo Now.