5 Powerful Strategies For HVAC Leads Generation

ServiceVista has helped over 300 HVAC companies close thousands of installs and service calls, including an HVAC company that we grew from a single guy and a truck to over ten plus employees doing over $1 million in sales in only six months.Powerful, All-in-One Marketing & Sales Solution for Residential & Commercial Contractors. Call us today at (540) 264-3358!

Successful HVAC marketing depends on getting more HVAC leads to book more appointments, gain new customers, and close more sales. More HVAC leads equals better net profit.

The best way to grow your business is by getting more customers. This starts with generating leads and making sure they know you’re the one for them – all before those people take out their phone (or laptop) in search of an HVAC service provider! Remember: success equals growth so don’t hesitate to take initiative when it comes to digital marketing strategy.

Are you interested in growing your HVAC business? Boost revenues, get new HVAC leads, and optimize your company’s operations with these strategies. To learn how to get HVAC leads, we talked to experts working in the HVAC industry and other essential home services to compile this list of the Best HVAC Marketing Ideas. 

You can become an HVAC lead generator by revamping and optimizing your website.

Did you know that if your website is not optimized for HVAC SEO, it may be leaving money on the table? A site tailored specifically to attract customers in search of heating and cooling services can make up lost opportunities by capturing hvac leads during slow seasons. And a mobile-friendly layout will rank higher than one without these features!

Customers looking for a local HVAC company probably won’t be able to find your business soon. Ensure you are their top search result, and turn them into customers as soon as possible by:

Making your website as efficient and effective as possible. Use an appealing design with a laser-like focus on SEO keywords to increase leads for HVAC contractors. Contacting you easily is important. Ensure that your phone number is clearly displayed at the top of your site and that it is answered 24/7.

» Want to grow your HVAC business? Click here to get a demo.

Utilize HVAC marketing to reach today’s online shoppers.

You might be thinking that traditional advertising is what’s going to get your business noticed, but the reality of it in this day and age has changed drastically. If you want people talking about how great their HVAC service was then they need an online presence which can only happen through strategies like SEO or Pay-Per-Click (PPC). Spend at least half your marketing dollars on these channels so as not to neglect any opportunity!

The days of marketers having a physical presence in people’s homes are over. 70% of all services purchased online come from Google search, and if you want to be successful as an HVAC company then mastering the SEO game will help your brand awareness tremendously while also giving yourself more opportunities for new customers.

» Want to grow your HVAC business? Click here to get a demo.

Grow HVAC leads with SEO.

Customers with a broken air conditioner in the middle of summer need to find you fast and they prefer hiring someone nearby. If your company specializes in HVAC, it’s essential for ranking on Google results pages so that clients will be able to hire from one place easily rather than looking around at multiple places near them which could lead down an expensive path as well as take more time due location search queries sometimes staying up longer because these services have higher traffic levels during peak hours making sure we’re always available when needed.

For HVAC lead generation, make sure that your website’s content is ranked at the top of Google for all keywords. Include these in social media posts and other forms of advertising like online listings or paid ads to increase visibility among potential customers who are looking specifically for what you have available. Google Local Service ads allow you to advertise your HVAC services on Google and receive HVAC job leads directly from potential customers.

» Want to grow your HVAC business? Click here to get a demo.

Gain HVAC leads through online reviews.

Few customers look in the phone book or speak to a neighbor when their HVAC system needs repair or service. They search online for trusted HVAC companies near them that have great reviews. You may be able to tip the scales in your favor based on positive feedback from customers on crowd-sourced review platforms like Google, Facebook and other HVAC social media groups and business review sites.

Positive reviews from real customers will help your business build trust and gain exclusive HVAC leads. 89 percent of customers aged 35 to 54 rely on online reviews as much as personal recommendations when choosing a new HVAC business.

Reviews will come if your business delivers a quality experience worth writing about. Ensure that customers are able to leave a review easily by texting them a link to the review before leaving the job site.

Want to grow your HVAC business? Click here to get a demo.

Prepare your HVAC technicians to receive more Google 5-star reviews.

The following tips can help you get an awesome review:

Always make a great first impression, whether calling to schedule an appointment or following up after the job is finished.

Make scheduling easy with online scheduling. Don’t let the customer wait – book their appointment today.

Prior to leaving the site, evaluate customer satisfaction. This will mitigate any complaints they may include in their review.

A customer’s mindset must also be considered when they leave a review. For their air conditioning repair, they entrusted you with the task and paid you. Unless you make it super easy and convenient, many people do not want to leave a review.

Pay-for-performance bonus checks could be used to encourage your techs to get more 5-star Google reviews, or you could hold a competition in your office to win prizes for getting the most 5-star reviews. A discount, gift, or cash as a reward can also help to capture HVAC service leads.

Contact HVAC lead generation firms or use local apps to connect.

Angie’s List, HomeAdvisor, and the Yellow Pages are niche directory sites. They’ve built an audience, and they monetize it by renting access to it. You can rent access to their audience if you want more leads (the crucial word here is “rent”). If you take this route, make sure you use a third-party vendor to accurately track your outcomes (rather than relying on the “free” tools given by the firm renting you access).

We hope this blog post has helped you get a better idea of the powerful strategies for HVAC lead generation. To recap, we’ve discussed 5 key points that will help your company generate more leads and increase sales while also providing valuable information to potential customers about what they can expect when they call or visit your business. Are there any other ways that you think might be effective in generating new HVAC contractor leads?

If so, please feel free to share them with us! Our team at Service Vista would love to hear from you on how we could work together to improve our website and marketing plan if it means increasing customer retention rates and boosting online revenue. Give us a call today at (540) 264-3358 or fill out our contact form.

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ServiceVista has helped over 300 HVAC companies close thousands of installs and service calls, including an HVAC company that we grew from a single guy and a truck to over ten plus employees doing over $1 million in sales in only six months.Powerful, All-in-One Marketing & Sales Solution for Residential & Commercial Contractors. Call us today at (540) 264-3358!